UPTOWN240

A Real Estate Development
2018-2020


In early 2018 I was hired by owner-developers of Uptown240, a new development built in Dillon, Colorado. The owners’ needs were to create a logo and branding for the new project. The owners did provide me with a mood board of recent real estate developments in Denver; from these, we went through and critiqued each by use of logotype, font, and layout. We ranked each and included this data in our logo design process. Multiple iterations of the logo designed before deciding upon the final version also chose the brand color and font.

Summary

In the summer of 2018, to work with the development and ownership team of a significant multi-million dollar real estate development in Dillon, Colorado. My responsibility was brand and logo design, corporate design guidelines, and initial website design and development. In addition, I work directly with the ownership and sales team to provide marketing design and production consultation.

Logo Version Before We settled on a tag line. 


Final Logo Version ( centered ) 

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