The first step in upping your digital game is through design congruency in all marketing material. It does not matter if it’s a Tweet, a 25-page brochure, or your website, all need to maintain the same brand styling and design.
Your website is the #1 place your prospective client will go when they first learn about you. If your site takes too long to load, is cumbersome to navigate, or is vague. You will lose that user or in many cases a client or sale.