A Real Estate Development
2018-2020

In early 2018, I was hired by the owner-developers of Uptown240, a new real estate development in Dillon, Colorado, to create a logo and branding for the project. The owners provided me with a mood board of recent developments in Denver, which we used as a reference for our design process. We analyzed the logotype, font, and layout of each development ranked them, and used that information to guide our logo design process. After going through multiple iterations, we decided on the final logo design and the brand color and font that best represented the development.

Summary

In the summer of 2018, to work with the development and ownership team of a significant multi-million dollar real estate development in Dillon, Colorado. My responsibility was brand and logo design, corporate design guidelines, and initial website design and development. In addition, I work directly with the ownership and sales team to provide marketing design and production consultation.

Logo Version Before We settled on a tag line. 

Final Logo Version ( centered ) 

Magazine Ad

Nelson Walley Brand Story 
2018-2020

Nelson Walley Real Estate recently hired me to create a brand design and logo for their new real estate firm. Ned Walley and Debbie Nelson, two of Summit County, Colorado’s top-grossing brokers with over $60 million in annual sales, wanted to establish a new agency and needed a solid brand to represent their professional reputation.

To begin, I researched the top three regional competitors and analyzed their use of logotype, typography, images, and layout. This information was used to construct a set of needs for the brand design. The ideation process started with several logo examples presented to the ownership team for feedback. We narrowed the options and eventually chose the method that best represented their business and theirs.

I also chose brand colors based on the ownership team’s input and incorporated them into their brand standards. The logo design process involved several iterations before finalizing the one that satisfied the needs.

Competitor research mood board

SUMMARY

I informed ownership of current competitor marketing trends and how these trends will influence future marketing endeavors. Next, I led brainstorming sessions which included mood boards, competitor rank, typography, and color. Finally, I ensured that their brand represented their expected goals.